- Marketing tricks
6. Anti-advertizing slogans (similar to reverse psychology:
e.g. McDonalds: ‘100%fat,
Burger King: ‘Seriously, please, ignore this deal’).
5. Decoy pricing
4. Overpricing
3. Reduced portion sizes
2. Gruen transfer (Gruen – a famous mall architect;
creating an environment of disorientation)
1.Strategic layout of products